Global Marketing
The Internet is the largest international business platform of all times. It empowers you to reach out for a global audience of 2 billion potential customers, suppliers, readers and partners, unlocking tremendous, yet underestimated, wealth-building opportunities.
These multinational web users are searching the Internet for the ideas, products, services, and relationships they cannot find where they live. They are searching for you.
Internet has removed the need of massive scale and resources to enter the global marketplace and now companies of any size can access these international markets through their web presence. Just a few years ago, going global was still the restricted playground of large multinational corporations. Now, thanks to the Internet, the playing field is leveled.
Global Internet Marketing can multiply your sales and make your business extremely profitable by targeting international markets and making your products and services accessible worldwide.
Global Internet Marketing is the greatest untapped opportunity of our time. Here is why:
- Out of 2 billion people online everyday, a mere 13% is North American.
- More than 50% of Google queries are originated abroad.
- Each US Dollar invested on localisation produces a $25 return.
- Foreign currencies are stronger than the US Dollar, therefore, your product and services are organically competitively priced for international customers.
- eCommerce is growing exponentially throughout the world.
- Just in the English speaking world (first, second and foreign language spoken) there are 1.8 billion people, 80% of them leaves outside the US.
- In China, India, Russia and many other countries the number of people with same purchasing power Europeans and North Americans have, grows by the day.
At InterCultural Group we provide all the services you need to access the global marketplace and its vast business opportunities. We call our global web marketing holistic approach: Cross Cultural Optimization (CCO).
Our intercultural knowledge, competences and expertise comes from over 15 years of cross cultural training and consulting for global brands such as Google, GE and Electrolux.
Our value added and differentiation resides in providing our clients with an integrated array of services by synergizing our web services with the cross cultural training and coaching services needed to prepare your executive and human resources to work with people from other cultures.